George says “kimochi” (気持ちいい) at the end of this commercial, which can be translated as “It’s good” or “It feels good”.
Kirin sells two of the most popular beers in Japan: Kirin Lager, the country’s oldest beer brand; and Ichiban Shibori. In the happoshu (low-malt) category, Kirin Tanrei is the top seller.
Happoshu (発泡酒 happōshu lit. “bubbling spirits”), or low-malt beer, is a tax category of Japanese liquor that most often refers to a beer-like beverage with less than 67% malt content. Happoshu with less than 25% malt content [includes] Tanrei-nama (Kirin), also available in Green Label (low-carb), and Tanrei W (reduced purines).
George Timothy Clooney (born May 6, 1961) is an American actor, film director, producer, and screenwriter. He has appeared in commercials outside the US for Fiat, Nespresso, and Martini vermouth [as well as for Kirin].