In Japan, Morozoff Ltd. introduced the holiday for the first time in 1936, when it ran an advertisement aimed at foreigners. Later, in 1953, it began promoting the giving of heart-shaped chocolates; other Japanese confectionery companies followed suit thereafter. In 1958, the Isetan department store ran a “Valentine sale”. Further campaigns during the 1960s popularized the custom.
The custom that only women give chocolates to men [on Valentine’s Day] may have originated from the translation error of a chocolate-company executive during the initial campaigns.
Ezaki Glico Co., Ltd. (江崎グリコ株式会社, Ezaki Guriko Kabushiki-gaisha) is a Japanese food company headquartered in Nishiyodogawa-ku, Osaka. Ezaki Glico’s primary business is manufacturing confectionery products such as chocolate, chips, chewing gums and ice cream, and dairy products.
Kyoko Koizumi (小泉 今日子, Koizumi Kyōko) (born February 4, 1966) is a Japanese singer and actress.
渡辺 徹（わたなべ とおる、1961年5月12日 – ） は、日本の俳優、歌手、タレント、司会者。
Toru Watanabe is a Japanese singer, talent and TV host.
Chocolate is a usually sweet, brown food preparation of roasted and ground cacao seeds that is made in the form of a liquid, paste, or in a block, or used as a flavoring ingredient in other foods.