In Japan, Morozoff Ltd. introduced the holiday for the first time in 1936, when it ran an advertisement aimed at foreigners. Later, in 1953, it began promoting the giving of heart-shaped chocolates; other Japanese confectionery companies followed suit thereafter. In 1958, the Isetan department store ran a “Valentine sale”. Further campaigns during the 1960s popularized the custom.
The custom that only women give chocolates to men [on Valentine’s Day] may have originated from the translation error of a chocolate-company executive during the initial campaigns.
Ezaki Glico Co., Ltd. (æ±Ÿå´Žã‚°ãƒªã‚³æ ªå¼ä¼šç¤¾, Ezaki Guriko Kabushiki-gaisha) is a Japanese food company headquartered in Nishiyodogawa-ku, Osaka. Ezaki Glico’s primary business is manufacturing confectionery products such as chocolate, chips, chewing gums and ice cream, and dairy products.
Kyoko Koizumi (å°æ³‰ ä»Šæ—¥å, Koizumi KyÅko) (born February 4, 1966) is a Japanese singer and actress.
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Toru Watanabe is a Japanese singer, talent and TV host.
Chocolate is a usually sweet, brown food preparation of roasted and ground cacao seeds that is made in the form of a liquid, paste, or in a block, or used as a flavoring ingredient in other foods.