Hanami Boating With Ieimon

Hanami (花見, lit. “flower viewing”) is the Japanese traditional custom of enjoying the beauty of flowers, “flower” in this case almost always meaning cherry blossoms or ume blossoms. From the end of March to early May, sakura bloom all over Japan, and around the first of February on the island of Okinawa.

Green tea (緑茶 Ryokucha) is ubiquitous in Japan and therefore is more commonly known simply as “tea” (お茶 ocha).

On July 14, 2009, Kirin announced that it is negotiating with Suntory on a merger. On February 8, 2010, it was announced that negotiations between the two were terminated.