Casio Mini Card

Casio was established in April 1946 by Tadao Kashio (樫尾 忠雄, Kashio Tadao), an engineer specializing in fabrication technology. Kashio’s first major product was the yubiwa pipe, a finger ring that would hold a cigarette, allowing the wearer to smoke the cigarette down to its nub while also leaving the wearer’s hands free. Japan was impoverished immediately following World War II so cigarettes were valuable, and the invention was a success.

After seeing the electric calculators at the first Business Show in Ginza, Tokyo in 1949, Kashio and his younger brothers used their profits from the yubiwa pipe to develop their own calculators.

In the mid-1970s the first calculators appeared with the now “normal” LCDs with dark numerals against a grey background, though the early ones often had a yellow filter over them to cut out damaging UV rays. The big advantage of the LCD is that it is passive and reflects light, which requires much less power than generating light. This led the way to the first credit-card-sized calculators, such as the Casio Mini Card LC-78 of 1978, which could run for months of normal use on a couple of button cells.

Sony HiTBiT Word Processor HW-30

HitBit(ひっとびっと)はソニーが1980年代に使用していたパソコン及びその周辺機器・対応ソフトのブランド名。 由来は「ヒット」するように+コンピュータの記憶単位である「ビット」、及び「人々」。TVCMや雑誌広告での謳い文句は「人々のヒットビット」。イメージキャラクターに松田聖子を起用したことでも知られる。

Translation: HitBit is the name of a personal computer series that Sony marketed during the 1980s. A “hit” is what Sony wanted, “bit” refers to the computer memory unit, and “[the] people.” The catchphrase used in television commercials and magazine advertising was “[the] people’s hit bit.” Seiko Matsuda was the spokesperson for this marketing campaign.

Seiko Matsuda (松田聖子, Matsuda Seiko, born Kamachi Noriko, 蒲池法子, on March 10, 1962) is a Japanese pop singer-songwriter. Born in Kurume, Fukuoka, she rose to fame in 1980 as a teen idol, making her debut with the song “Hadashi no Kisetsu”. Later in the same year, “Kaze wa Aki-iro” became the first of her 24 consecutive #1 hits in Japan.

Sony Betamax J-5 J-7

Sony’s Betamax is the 12.7 mm (0.5 inch) home videocassette tape recording format introduced in 1975 and derived from the earlier, professional 19.1 mm (0.75 inch) U-matic video cassette format. Like the video home recording system VHS introduced by JVC in 1976, it had no guard band, and used azimuth recording to reduce cross-talk. The “Betamax” name came from the fact that when the tape ran through the transport it looked like the Greek letter “Beta”.