Category: Commercials

Sony HiTBiT Word Processor HW-30

HitBit（ひっとびっと）はソニーが1980年代に使用していたパソコン及びその周辺機器・対応ソフトのブランド名。 由来は「ヒット」するように＋コンピュータの記憶単位である「ビット」、及び「人々」。TVCMや雑誌広告での謳い文句は「人々のヒットビット」。イメージキャラクターに松田聖子を起用したことでも知られる。

Translation: HitBit is the name of a personal computer series that Sony marketed during the 1980s. A “hit” is what Sony wanted, “bit” refers to the computer memory unit, and “[the] people.” The catchphrase used in television commercials and magazine advertising was “[the] people’s hit bit.” Seiko Matsuda was the spokesperson for this marketing campaign.

Seiko Matsuda (松田聖子, Matsuda Seiko, born Kamachi Noriko, 蒲池法子, on March 10, 1962) is a Japanese pop singer-songwriter. Born in Kurume, Fukuoka, she rose to fame in 1980 as a teen idol, making her debut with the song “Hadashi no Kisetsu”. Later in the same year, “Kaze wa Aki-iro” became the first of her 24 consecutive #1 hits in Japan.

Honda performs a miracle for Leonardo DiCaprio

While the [Honda] Civic is sold in largely the same form worldwide, differences in the name of the models exist between markets. In Japan, the hatchback Civic is just called “Civic” while the sedan model was called the “Civic Ferio” during the fifth and sixth generation. In Europe and the United States, “Civic” generically refers to any model, though in Europe the coupe is branded the “Civic Coupe”.

[Leonardo] DiCaprio was inspired to become an actor after Adam Starr (a stepson of his father’s from his father’s re-marriage), began appearing in commercials. DiCaprio began looking for an agent at the age of twelve, but was initially turned down several times.

Bon Jovi prescribes Bad Medicine for Sanyo

Sanyo got its start as a manufacturer of bicycle lamps. In 1952 it made Japan’s first plastic radio and in 1954 Japan’s first pulsator-type washing machine.

Bon Jovi is a hard rock band originating from New Jersey. Fronted by lead singer and namesake Jon Bon Jovi, the group originally achieved large-scale success in the 1980s.