Konishiki Loves Conducting Suntory We-Suki

Conducting is the art of directing a musical performance, such as an orchestral or choral concert.

Broadly speaking the style of Japanese whisky is more similar to that of Scotch whisky than other major styles of whisky.

Konishiki remained in the Japan Sumo Association as an elder for a short time under the name of Sanoyama, before branching out as a Japanese entertainer under the name “KONISHIKI” (the capitalization is an effort to reflect the association’s requirement to write his name in the Roman alphabet, after prohibition of spelling it out in Japanese characters after his retirement from sumo).

On April 1, 2009, Suntory became a stockholding company named Suntory Holdings Limited (サントリーホールディングス株式会社) and established Suntory Beverage and Food Limited (サントリー食品株式会社), Suntory Products Limited (サントリープロダクツ株式会社), Suntory Wellness Limited (サントリーウェルネス株式会社), Suntory Liquors Limited (サントリー酒類株式会社), Suntory Beer & Spirits Limited (サントリービア&スピリッツ株式会社), Suntory Wine International Limited (サントリーワインインターナショナル株式会社), and Suntory Business Expert Limited (サントリービジネスエキスパート株式会社).