Coors Light, the “Silver Bullet”, a 4.2% abv beer first brewed in 1978 as a low calorie beer. It is Coors top selling brand, and the third-best selling beer in the United States. It has won several medals for “American-Style Light Beer” at the Great American Beer Festival, and is the official beer sponsor of the NFL and the NFL Network.
Takeru Kobayashi (小林尊, Kobayashi Takeru) (b. March 15, 1978) is a Japanese competitive eater and a member of the International Federation of Competitive Eating (IFOCE). He held the world record for hot dog eating for nearly six years, and holds several other eating records, and is the second ranked eater in the world according to the International Federation of Competitive Eating.