After church Homer [Simpson] takes Bart and Lisa to the Springfield dump, where they find a box of Japanese dishwasher detergent known as Mr. Sparkle. The face on the box of detergent greatly resembles Homer. Homer, disturbed by the box of Mr. Sparkle, contacts the manufacturer in Japan for information. He is sent a promotional video for Mr. Sparkle, which consists of a bizarre TV commercial. At the end of the video, the mascot is shown to be a result of a joint venture between two large Japanese conglomerates whose mascots, a fish and light bulb, merge together to form Mr. Sparkle.