Kirin Lager Meets YMO

Kirin eventually, somewhat belatedly, in early 1996, gave in to consumer preferences and changed Kirin Lager to a less bitter, draft beer.

Yellow Magic Orchestra (YMO) is an influential Japanese technopop band formed in 1978, and renowned as a major influence in popular music and for pioneering the technopop music genre. The principal members are Haruomi Hosono (bass), Yukihiro Takahashi (drums and vocals) and Ryuichi Sakamoto (keyboards). The band have reunited in 2007 for an advertising campaign for Kirin Lager which lampooned their longevity and charted No.1 on various Japanese digital download charts (including iTunes Store chart) with the song “Rydeen 79/07”, released on Sakamoto’s new label commmons.

Moog synthesizer (pronounced /ˈmoʊg/, rhymes with “rogue”) may refer to any number of analog synthesizers designed by Dr. Robert Moog or manufactured by Moog Music, and is commonly used as a generic term for analog and digital music synthesisers.